India’s Fitness Industry Gets a Boost as Alphalete Launches with Sonu Sood

New Delhi, 6th August, 2025 : Sanjiv Mehta।Alphalete Premium, a new direct-to-consumer supplement brand was officially launched in India recently. The event brought together fitness lovers, industry professionals, and health experts, marking a fresh step toward making high-quality health supplements accessible across the country.
The highlight of the event was the presence of actor and humanitarian Sonu Sood, who attended as the Guest of Honour. He also launched the official Alphalete India website, making the brand’s products available to customers nationwide. Speaking at the event, Sonu Sood said, “Health and fitness are very important today, but so is honesty in what we consume. I support Alphalete’s mission because India’s fitness industry needs authentic, trustworthy supplements. It’s time we focus on clean products with real quality.”
Alphalete focuses on offering US-sourced, third-party lab-tested supplements without any middlemen ensuring high quality and fair prices. Alphalete announced partnerships with international supplement brands like Species Nutrition, Performax Labs, Eminent Nutrition, and Blackstone Labs. These tie-ups will bring global standards to Indian customers, ensuring both quality and performance.
Suresh Shukla, Founder & CEO of Alphalete, and Sravan Ghanta, Co-Founder & CFO, shared that India now needs reliable, affordable nutrition more than ever, especially as more people turn to supplements. They emphasised the use of cutting-edge technology and global manufacturing practices to ensure safety and performance. Speaking on the occasion, they explained, “In today’s market, many people are confused about what’s safe to use. We want to make things simple which is clean products, honest pricing, and clear information. Alphalete is not just a brand, but a movement toward healthier living.”
Addressing concerns about rising cases of heart attacks, especially among young fitness enthusiasts, they added, “Supplements are safe when used the right way and with expert advice. At Alphalete, all our supplements are tested and meet international standards. We always suggest people talk to a doctor, get regular checkups, and never rely only on supplements. A healthy lifestyle matters most.”
Alphalete’s goal is to redefine health and wellness in India by offering products that people can depend on. The brand caters to fitness enthusiasts, athletes, and everyday consumers looking for supplements they can trust.

With this launch, Alphalete is taking a strong step toward making high-quality, authentic, and affordable supplements more accessible to Indian consumers. By focusing on safety, science-backed formulas, and global manufacturing standards, the brand aims to set a new benchmark in India’s health and wellness space.
About Alphalete:
Alphalete Premium is a direct-to-consumer health and nutrition brand focused on providing US-sourced, third-party lab-tested supplements at fair prices. With a commitment to transparency, quality, and safety. Alphalete aims to redefine the supplement experience for Indian consumers. The brand partners with global names like Species Nutrition, Performax Labs, Eminent Nutrition, and Blackstone Labs to bring authentic and effective products to fitness enthusiasts, athletes, and everyday users.

Visit: https://alphaletesupps.com/